Design By Rachel

Sapphire T2 Product Launch

For the Launch of the Sapphire Touch 2 my primary duty was developing product packaging that would push boundaries further than our previous packaging. My goal was the incorporate wrap around imagery and angles to try to give the design a sense of movement and energy.


I was also tasked with developing more promotional and informational video content such as the “Quick Start Guide” that a QR code on the inside of the package would direct to, as well as the devices boot animation.

Final Product Packaging

Early Product Packaging idea

Early Product Packaging idea

Early Product Packaging idea

Limited Edition “First Release” Product Packaging

Packaging back – Standard along with gold themed Limited Edition version.

Product Announcement In Store Poster

Foldable Pamphlet – When Folded would look like a paper version of the Touch 2 Device