Design By Rachel

TravelWifi

Company

Rebrand

Over the course of Spring 2020 until Fall 2020, with assistance from designer Luis Cruz, I developed a new visual style to present the former DHI Telecom brand as they renamed themselves Travelwifi.


The new aesthetic featured bold purple colors, a sense of movement through use of waving parallel line patterns, and epic imagery with a sense of high drama and mystery – all to visualize the new brand tagline of "Go Further."

Sapphire 2 packaging

Mockups of store layout featuring rebrand aesthetic.

Produced in collaboration between myself and the Travelwifi graphics team along with the design agency, Pointsmith – additional Photoshop manipulation by myself.

Digital Kiosk Screen Wrap

Company Truck and Trailer Wrap

In-Store Posters

Sapphire Touch 2 packaging

Product Vending Machine

Digital Kiosk Posters

In-Store Posters